![]() Snap’s new system of “challenges” would seem to offer a bit more transparency around payments, as creators will be able to see in advance what the prizes may be. Today, there are many options to choose from, as Facebook, Instagram, YouTube, TikTok and Twitter are all trying to woo creators in their own ways - including, in some cases, with direct payments in addition to revenue sharing from ads. While previously, Snap was paying out an incredible $1 million per day to get its TikTok competitor Spotlight off the ground, it stopped that program in late May saying it would decrease payments to “millions” per month as of June.īut creators who had grown to expect larger paydays were not happy with the change, and some began to look for better opportunities on other apps. The addition follows complaints expressed by Snap creators who had earlier this year grown frustrated with Spotlight payment delays and later, the dwindling amount of money they could earn. Here, users will be able to view the available challenges, read the details about submission details and associated prize, then tap to open the camera and create content. These challenges will be featured on Spotlight’s “Trending” page, which you access by tapping the trending up icon in the top-right of Spotlight’s main screen in the Snapchat app. The challenges will be designed to encourage the use of specific Lenses, Sounds or #Topics, rather than paying out for any top-performing content. Typically, the total prize pots for individual challenges will range from $1,000 to $25,000, but Snap says it may sometimes offer a larger sum. Instead, this is a “chance” to win cash where each individual challenge will reward an average of 3 to 5 creators as the winners - though sometimes that figure will be more or less, Snap notes. This is different from other social apps’ Creator Funds, which pay out based on metrics like views and engagement to anyone who qualifies. The latter, called Spotlight Challenges, will offer cash prizes for top-performing Spotlight content, as directed by Snap itself. These include the expansion of a Gifting feature to worldwide creators, the expansion of the Creator Marketplace to include Snap Stars (top creators with verified accounts), the launch of a how-to resource called the Creator Hub and a new way for Snapchat creators to be rewarded for making short-form video for its in-app TikTok rival, known as Spotlight. ![]() As competition for creator talent heats up, Snap today introduced a series of new tools, programs and features that will enable creators on its platform to generate revenue.
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